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Reckitt Benckiser brand to set up store during Fashion Week.
August 30, 2012
By: TOM BRANNA
Editor
Woolite plans to unveil its new look during New York Fashion Week, with a pop-up shop in the SoHo section of New York City. The boutique, which opens Sept. 6, will feature the latest fashions and following the brand’s campaign slogan—”WooliteWashed. Clothes look like new, longer”—each item showcased will be washed in Woolite so that consumers can experience firsthand and be amazed by the brand’s product benefits. “Since Woolite launched in 1952, we have grown...
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